JTV Jewelry Television is an American-based company that sells jewelry in the USA (mainly). JTV Jewelry Television is big, has smart marketing, and is successful. Actually, JTV Jewelry Television has an influence in the whole world on the jewelry branch. But the question is ‘how far goes their influence’ and do they dominate the jewelry branch and is that a good thing for you, the buyer and me, the seller?
JTV Jewelry Television is big!
In 1996 JTV Jewelry Television started as an ordinary jewelry shop with a vision. And today they ‘own’ the world’s jewelry branch from Knoxville with more than 1700 employees, branches all over the world and their whole selling process is automated. More than 87 million Americans watch 24/7 to this JTV Jewelry Television channel and that’s not counting the viewers on mobile and I pad.
JTV Jewelry Television is the leading company in producing jewelry and selling gemstones in the USA and jewelry makers in mostly Asia produce whatever JTV Jewelry Television wants, in the quality and quantity they want. Therefore they have control over a great deal of the gemstone trade in the world.
JTV Jewelry Television makes and breaks jewelry?
There are some minor points to look at, concerning this. For instance: JTV Jewelry Television is selling jewelry on television and matte gemstones don’t come out well on TV. So most of their jewelry is made with faceted gemstones. And due to the price, those gemstones have all the same amount of carats; gemstones above 1 carat are hardly sold and so hardly produced.
JTV Jewelry Television can make and break fashion in jewelry. For example, when the tennis bracelet is hot, they order only tennis bracelets, and when the fashion changes they order some other fashionable jewelry. It’s not unique and traditional Asian designs tend to vanish.
Is JTV Jewelry Television all bad?
That depends, what you want your jewelry to represent? For me, the jewelry should make me more beautiful, and show the world that I am a unique woman. My jewelry shows who I am and what I stand for. My jewelry camouflages my minor points (my height) and emphasizes my great points (my eyes).
I want unique pieces of jewelry and not mass production stuff and I want to see the heart and the soul of the maker in my jewelry. Therefore I want to have gemstones in my pieces of jewelry, maybe not fashionable, and not faceted, and not shiny, but beauty from themselves, and that beauty reflects on me. So I am not a great fan of JTV Jewelry Television.
Is JTV Jewelry Television making us happy?
But when you don’t feel like me, and you want to go with the flow and don’t mind buying new jewelry with every new fashion trend, this is great. JTV Jewelry Television is easy to come by, affordable and it’s a bit of entertainment
What do you think?
It may be clear what I think as a seller of unique handmade jewelry and as a jewelry lover (or magpie). But what you do think about buying your jewelry on JTV Jewelry Television from a company that controls the world’s jewelry? I am just curious and ask you to let me know. This is a rather controversial blog post because I am really interested in your opinion.
One of a kind jewelry
FlorenceJewelshop designs and produces unique designer jewelry. Every design is used only once. And the material is bought on one of my frequent travels. I buy from locale gemstone sellers and makers and every gemstone bead has its own story. I design for special ladies, like you. But do you know what piece of jewelry looks great on you? What jewel accentuates your best features? Which pair of earrings match perfectly with the shape of your face and your ‘blue’ eyes? I wrote a PDF where you can find all the answers and if not you can always email me. Personal contact is important, so sell/buy a special piece of emotion, a piece of jewelry.
The PDF is free of charge. Just let me know where I can send it to.
Hug, Florence of FlorenceJewelshop